People & Culture - "The new HR" that is. Like regular HR minus transactional routines like policies, comp&ben, labour law etc.

It is within a broad spectrum of services, all neatly packed under this roof I create value for organizations that dare to challenge status quo, give sincere feedback, stay updated on new research and find digital tools as a leverage for growth.

But applications and data does not drive engagement. So "Whatever the problem is, it's always a people problem." (Gerald M. Weinberg) and That's why my work always is about finding the right dialogue in the right time with the right people. That drives trust and change - for customer happiness!

"Regular HR" have been my backyard for more than 10 years, and I am used to coach managers on all levels in traditional interim setups. I would be more than happy to sit down with you to talk about how an investment in a high quality dialogue is a leverage and gives a guaranteed ROI for your business!


"Hire for attitude - train for skill" (Jim Collins) was big news 15 years ago. Today, we have buzzwords like EVP and Employer Branding.

Both buzzwords and management gurus come and go, but the problems stay the same. Still - the employers that want to hire next gen talent needs to know their value and their USP's, not only for sales, but for employees - and candidates!

Talent aquisition (TA) is no longer just screening applications and interviewing candidates. Being an attractive employer starts from within and with your reason of being. As Simon Sinek puts it: "...if you hire people that believe what you believe, they'll work with blood and sweat and tears!"  

I have more than 7 years of experience from talent aquisition, and I want to believe I am percieved a pioneer in my use of networking, digitalizing, value driven recruitment and creating employer brands. To engage me in your TA work is both to get challenged - and get the talent to sign that contract.


We live in a VUCA world! - The world around us changes faster and faster and "Survival of the fittest" still apply to that context.

To use the competitive advantage that innovation is, successful businesses know their value chains and continouosly iterate on their offer to the market. Good old HR processes are out. Agile HR is in. Yet another buzzword, but one that is fairly easy to get around.

Agility is an excellent way to nurture innovation and make sure that your identified stakeholders can influence the work and recieve small deliveries in short iterations instead of one giant project go live. It requires self management and well handled, it is a huge business advantage.

The last 12 years, I have had assignments as facilitator, trainer, advisor  and coach. My base is culture and value based leadership. Let's sit down and discuss what advantage a new framework for development can give your business strategy - your first step towards "reinventing your organization"...


  • Facilitating interpersonal communication
  • Driving change and structures for innovation
  • Using culture and corporate values as governance measures
  • Coaching decision makers to open up for new perspectives
  • Helping organizations implementing digital tools to get the most out of their People & Culture investments.


I have a broad theoretical base in organizational psychology, business administration and leadership. I'm also a certified SCRUM Master. Through my career, I have had roles as HR Specialist, Line Manager, Recruitment Consultant, Management Consultant and People & Culture. I have done assignments for both small IT-product and medtech companies as well as global petrochem giants and on top of that some of sweden's largest NGO's. 

No matter where  I am, I always enjoy myself most when I develop new products and concepts and make people grow!

All my assignments are done via my own Recreatio AB. Please contact me for collabs!



© Johan Norrfjärd and Recreatio AB


Lärkvägen 10

448 35 Floda


+46 70 20 40 113